Tef and I decided to run an Ad in a trade journal back in 2010. After several thousands of dollars spent we NEVER got a call. We realized later that the reason was simple. No one actually reads trade journals. In fact we have yet to find ANYONE who has EVER done anything but skim through one.Well , we found a way to really reach out to Oil& Gas, Petrochemical and Pipe Line executives. A Shot of Texas Magazine has just completed our second year. Our readership has grown steadily and our pass along rate is 3 times that of other publications.